Google and NBA.com Team Up on Live Results

Google has joined forces with NBA.com to bring real-time game scores, schedules, and standings to Google's search results. Last month, Google struck a similar deal with NHL.com.

These results also include links to game previews, ongoing live updates, and game recaps. If you search for [nba] on Google, you'll get instant score updates:

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Or if you're just interested in your local team or a favorite team (e.g., [celtics], [lakers], [cavaliers], [heat], etc.), just type in the team name and you'll get only that team.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.