Survey Finds Only 8% Of Online American Adults Using Twitter

Twitter has over 175 million members, yet a recent survey has found only 8 percent of American adults use the social network, ClickZ reports.

The survey ... questioned a sample of over 2,250 nationally representative respondents, and also concluded African-American and Hispanic users are over twice as likely to make use of the social network compared with white users. 18 percent of Hispanic respondents and 13 percent of black respondents said they use the service, compared with 5 percent of white respondents, suggesting it has far greater penetration among non-white audiences, although those audiences are likely smaller.

One wonders if this survey by Pew will have an impact on the amount of money companies spend to attract users of Twitter.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.