Is Google Ageist, Or Do The Kids Think They Know More Than Their Parents?

I realize that some of the information Google is offering at TeachParentsTech provides invaluable simple instructions to bring people up to speed on online things many take for granted, but their presentation does seem a little ageist. Why not just call it Tech For Dummies?

Another recent post at the Google Lat Long Blog adds to the parents "don't know" perception, titled "How to find directions online (and 50 other things you might want to teach your parents)"

Both the article and the website offer invaluable information. And the article's author has a mother who needed help with finding directions -- a great anecdotal way to inform people about ways to get more from using Google Maps and highlight one of the videos from the site.

The TeachParentsTech site is a clever idea to send simple but much needed instructions on topics categories Basics, World Wide Web, Communication, Media and Finding Information with eight videos in each that can be sent in the email. But did it have to look like a form letter sent from camp?

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Many of the "kids" at Google -- hey, I'm 54 so could be -- no doubt know more than their parents, but I'm pretty sure Larry Page wouldn't be sending one of these to his parents -- they taught computer science at Michigan State University, while Sergey's father was a Math professor.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.