Twitter Top Trends for 2010 Contained Sponsor Promoted Tweets

A number of the Trending Topics listed in Twitter's year end top trends lists contained listings from sponsor's promoted tweets.

Two movies that made the list Scott Pilgrim vs the World and perhaps appropriately Despicable Me were advertisers/sponsors, as was MTV Music Video Awards which topped the Television category, Time Magazine's Techland reported

"Given their follow-it-live nature, entertainment awards shows were naturally dominant on the TV trends list. But the top spot goes not to the Oscars or the Grammys, but to the MTV Video Music Awards, which created an official "Twitter Tracker" app in conjunction with the service in order to spur more discussion," Cnet noted.

"Twitter's year-end list seems to prove the potential for manipulating mass conversations--both on behalf of advertisers and via more impromptu viral campaigns--just as much as it proves that Twitter itself has moved far beyond the service that would crash during every Steve Jobs keynote. So maybe this dilutes the "authenticity" of what's getting talked about on Twitter. It also, quite likely, hints that its fledgling business model has potential".

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.