It's Official: Online Advertising Spends More Than Newspapers

2010 will see more money spent on online advertising then on print newspapers, Forbes reported. This week "marked the official beginning of the internet's reign over print as a report shows that 2010 online ad spending will exceed print ad revenues for the first time."

"According to market research firm eMarketer, 2010 online advertising revenues will reach $25.8 billion, 13.9% over 2009's ad spending. Advertisers will spend a total of $22.8 billion on print newspaper ads for the year, falling 8.2%,
" Forbes noted.

The ability to track conversions with online advertising has made it much more attractive in a cost conscious economy. Print has always been difficult to track.

"The advent of tablet computers, along with behavioral and targeted advertising, will provide a good opportunity for content producers and advertisers to synergize from the creative destruction caused by the internet," Forbes reported.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.