Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing?, will be the keynote speaker at SES London 2011, the leading search and social marketing conference in Europe. And you don't need to be a search engine marketing expert or social media guru to know ahead of time that he will be wearing cowboy boots at the event.
Why? Because he is a cowboy -- literally: A South Dakota native who always wears cowboy boots and still has a little house on the prairie.
Hayzlett has also served as the Chief Marketing Officer and Vice President of Eastman Kodak Company. As CMO, Mr. Hayzlett was responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was also responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations. Kodak's Board of Directors elected him a corporate vice president in October 2007.
Jeffrey Hayzlett gave a keynote at SES Chicago 2010
Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at events such as SES San Francisco 2010, SES Chicago 2010, and The Economist Marketing Summit. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump.
Hayzlett is known as the "Celebrity CMO" for his work at Kodak. In addition, his countless media appearances and social media skills have made him one of the top C-level executive Twitterers in the world. (His Twitter handle is @jeffreyhayzlett.)
A much sought-after speaker, Hayzlett was named "Business to Business Marketer of the Year" by B2B Magazine in 2009 and has received numerous business awards and honors.
If you want to watch some previews of Hayzlett's content and style, check out the two videos below. The first is from his keynote at SES San Francisco 2010.
Byron Gordon of SEO-PR interviewed Hayzlett following his keynote at SES Chicago 2010 for SESConferenceExpo's Channel on YouTube.
I should disclose that SES is a client of my agency. But trust me on the cowboy boots.