Will Online Tracking Make Hyundai Cars Parents' Favorite

Hyundai will showcase their online tracking service during CES and must be hoping parents may soon be making it the popular way to know where their children are. The program will be available in a number of the new Hyundais and location of the vehicle can be seen through Facebook, Cnet reported.

The new telematics service is called Blue Link. "Although Hyundai's announcement does not provide complete operational details, Blue Link appears to have an associated smartphone app, an in-car hardware component, a call center, and integration with the car's navigation system."

But the service I think will get buyers attention will be the ability to track the car's location using Facebook - handy if stolen, but much handier tracking where your kids are. Other parent friendly features include "parental control, such as the capability to set up a "geo-fence." If the vehicle leaves a proscribed area, the owner will receive a text message. The owner can also set speed alerts," Cnet reported.

This is a feature other car manufacturers will be rapidly deploying, no doubt if the popularity proves out.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.