UK SEO Spend Increases 16% in 2010

UK spending on SEO efforts for 2010 saw a 16% increase compared to 2009 numbers, an eConsultancy report noted.

The eConsultancy 2011 SEO Agencies Buyer's Guide found the UK natural search market had grown from $590 million in 2009 to $684 million in 2010.

The report also noted companies surveyed planned on increasing spends for SEO efforts in the coming year.

"Overall, the SEO market continues to flourish, as it is a proven and highly effective method of delivering return on investment by successfully driving traffic and increasing sales," Jake Hird, Senior Research Analyst at Econsultancy stated.

In 2010, the 27 UK agencies saw search changing with mobile share increasing and many new tools and platforms being launched.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.