Yahoo/Microsoft Search Alliance Expands to 3 More Countries

Microsoft is now serving Yahoo's organic search results in three new countries, Yahoo announced today.

The Search Alliance team reports that back-end functions have been completed in Australia, Brazil, and Mexico.

In the U.S., Yahoo's organic results have been served by Bing since August, and adCenter began powering all paid search advertising in October.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.