Case Closed: Italy Drops Google Antitrust Investigation

An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google's main search results after they opted out of Google's News results, has ended.

The reason? Google now makes it easier for publishers to quit Google News without affecting their organic search results, and promises to keep the system like that heading forward. Google will also disclose revenue-sharing arrangements for its AdSense partners, the New York Times reported.

The Italian Federation of Newspaper Publishers argued that few people bothered to click on the aggregated links found on Google News Italia that led to their newspaper websites, costing the publishers advertising and page views.

With this outcome, the publishers group now hopes to push its media copyright agenda forward.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.