Checking If Your Ad Is Running In AdWords Just Got Easier

If you advertise using Adwords it has been a little tricky in the past to determine where and if you ads are running - especially if you are not in a particular location. But Google has taken care of this with their new ad preview tool.

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The tool offers a number of new features and will prove handy to most Adwords advertisers. You can isolate by mobile application, "so you can check ad visibility on multiple devices without borrowing all of your friends' phones!" the Adwords blog explains.

If you ad is not running "the Preview Tool will tell you why, helping you understand if you need to adjust your bids, location targeting, daily budget, or optimize your account" - now that will be handy.

With the changes being seen Adwords left side ads recently any help understanding how and when and why ads show and don't show is appreciated.

"You can explore these new features by finding the Ad Preview Tool under the Reporting and Tools tab in your AdWords account or by navigating directly to www.google.com/adpreview."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.