Hotpot Adds Preferred Friend Filter For Location Recommendations

Google is working hard to push Hotpot as a competitor to FourSquare and other location based social networking sites. They just announced a filter that lets you select specific friends opinions for specific types of searches.

If you want one particular friend's input on Italian restaurants or another on sports bars, Hotpot now allows you the ability. "The challenge with finding those great places is that each of us has different tastes. I want to find places I like and I want to find them quickly. So when I'm overwhelmed with possibilities, I turn to sources I can trust." the LatLong blog explained.

By adding these filters. Hotpot is trying to gain popularity in this fast growing space. If Google grabs a coupon company. like they tried to do with Groupon, these types of filters would give them a possible edge.

Search and social is a big topic these days, everyone is trying to make that viral mashup that will push their offering to the top.

The filters are also available Google Maps for Mobile on Android.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.