AdWords Display URLs Now Showing in Lower Case

Google AdWords.JPGTwo weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this change rolled out Friday, based on a post at WebmasterWorld.

Basically, it means that Google will automatically change the display URL in your ad from to

Google automatically changes the display URLs. Many readers who commented on our original story were less than thrilled about the change. Google said testing showed improved click-through rates, but our readers were skeptical.

Let us know if this change causes either a negative or positive impact.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.