Obama Takes State Of The Union Online

President Obama took his message to the internet last night, streaming the State of the Union address over the WhiteHouse.gov site. During the address Obama referenced Google and Facebook and the power of the United States technology industry.

"We're putting the finishing touches on a new feature for WhiteHouse.gov that will offer an enhanced viewer experience for President Obama's State of the Union address," wrote Macon Phillips, the White House director of new media, in a blog post, Computer World stated. "This Enhanced SOTU feature is just one of many ways we are working to provide as much information as possible and answer your questions about the speech."

The president also announced the launch of open access to where the government is spending money. Something no country in the world is doing, Obama said.

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Last night President Obama gave his State of the Union address, and Fast Company turned his speech into a word cloud. For more on word clouds, see our story on Google's JFK Inaugural Address Doodle earlier this week.

After the State of the Union address, the White House hosted an Open for Questions event on Twitter. Several senior administration officials fielded questions submitted on the White House Facebook page , the White House Webform, or via Twitter using the @sotu hashtag and responding to @whitehouse.

Press Secretary Robert Gibbs will take citizens' questions today -via Twitter - before his post-State of the Union briefing. Follow @PressSec on Twitter to find out when Gibbs will take questions and post video responses. To submit a question for him, respond to @PressSec using the hashtag #1Q.

At 2:30 p.m. ET on Thursday, Obama will take questions live on YouTube. Questions may be submitted to YouTube.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.