Yahoo Reports More Layoffs, Q4 Revenue

Prior to releasing their Q4 results, Yahoo announced it is laying off another 1 percent of its workforce -- approximately 135 of its 13,600 employees. Meanwhile, Google announced it will hire an additional 6,000 people in 2011.

"With the hiring plans, Google will have more than 30,000 employees by the start of 2012, a workforce still significantly smaller than Silicon Valley giants like Intel, Cisco Systems and Hewlett-Packard, but more than double the size of rivals like Yahoo, and more than six times the size of the company that has become its most formidable competitor -- Facebook," the San Jose Mercury News reported.

The different directions each of these search giants are moving reflects the state of the tech market right now. A number of the older companies seem to be falling back, while the newer ones are shooting forward.

"Google is also buying other companies that bring new employees with them. "The surge reflects Google's ambitious plans to become a powerful force in areas of the Internet far beyond its traditional sweet spot of search, with Google rapidly expanding the number of engineers working on initiatives including its Android smartphone and tablet operating system, its maps and location-based services that could deliver advertising to users based on where they are, and in products around its Chrome browser and operating system," the Mercury News reported.

"Yahoo's malaise has intensified the pressure on CEO Carol Bartz to lower expenses in an effort to boost earnings and lift the company's stock price, which dipped slightly last year while most of the market climbed," the Associated Press noted.

Yahoo dropped 2.5% yesterday, Google closed up $8.83 or about 1.5%.

For more on Yahoo, see Yahoo Reports Higher-Than-Expected Display Revenue in Q4 at ClickZ.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.