Click Fraud Falls in Q4 2010

The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher than 15.3 percent in Q4 2009, according to the latest Click Forensics data.

Click Forensics also warns of a new malware scheme targeting display banner ads. A "sophisticated" program increases impressions by rotating banner ads every 10 to 15 minutes.

"We are investigating the malware-driven attacks in more detail, but early evidence points to an impression inflation scheme," Paul Pellman, CEO of Click Forensics, said in a press release. "It's something we will examine more closely and report on later this year."

Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, Philippines, Sweden and France.

Click Forensics' data is based on advertising campaigns on search engines, comparison shopping engines, online publishers, and social networks from more than 300 ad networks.

For more on click fraud, check out these Search Engine Watch articles:

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.