Google Adds Location Markers To Adwords, Blue Marks The Spot

Google launched blue location markers in to Adwords ads and tie them to the same colored marker on the adjoining map to make your listing stand out amongst the other businesses.

Google has been playing with what they call "location extensions" since 2009 in various forms. "Today, we're introducing a way for your location extension-enabled ads to show directly on the map. We'll be integrating information from ads with location extensions into the Place Search map on Google.com. On the map, your location will be marked with a distinctive blue pin," the Adwords blog reported.

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The markers were launched outside the United States as well, one of the forum members from Australia brought this to my attention.

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In order to have the blue marker appear you need to be in the top area of the search results. As Google explains the marker "will appear in this new integrated format whenever we infer that a potential customer is looking for local information and your ad qualifies to appear above the search results."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.