Adwords Region And City Drilldown Added To 17 More Countries

Being able to select specific cities to run your Adwords advertising has always been handy, but in many countries this has not been possible. Bur now there are "17 additional countries to help you reach more customers in local markets with your AdWords campaigns,: the Adwords blog reported.

As Google notes: "Location targeting helps you tailor your ads towards specific markets, analyze your AdWords campaigns by market, and optimize your campaigns for higher return-on-investment. Now, you can go a level deeper and optimize the performance of your AdWords campaign at the city level. For example, let's say you run a clothing company and have stores in several cities in Mexico. You conduct a campaign-level analysis and learn that you're getting more conversions from big cities such as Mexico City than rural areas."

The countries are Argentina (region targeting only), Austria, Brazil, China (coming soon), Colombia, Czech Republic, Finland (coming soon), Hungary (coming soon), Malaysia, Mexico, Morocco, New Zealand, Nigeria, Norway, Poland, South Korea, Switzerland, Ukraine.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.