Website Designer Made Top Superbowl Ad For $500

The most popular Superbowl ad - the Dorito door-crushing dog - was created by a part-time website designer for about $500, USA Today reported.

Given the Twitter comments about some poor Superbowl ads from major ad agencies, one wonders if this consumer created ad method will be used more often.

"The pattern has become disconcerting for Madison Avenue executives, whose high salaries are sometimes linked to creating the most-liked Super Bowl commercials. This is the second time in three years that consumers chose as best commercial an ad by a regular Joe. Two years ago, Doritos won Ad Meter with a consumer-made spot, and last year it finished as a runner-up with an ad made by an outsider," USA Today noted.

All of the Superbowl ads rankings can be found here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.