Prostitutes Using Facebook For Marketing

A Columbia University professor has published a report that found New York City prostitutes are using Facebook to find clients, Wired Magazine reported. Seems the internet are the new streets that are being walked.

"According to the survey the use of social media and other technologies has completely altered the trade on the ground, how it is marketed, client screening, income generation and safety. Facebook and other social tools are being use to friend clients, screen and negotiate,' Columbia University sociology professor Sudhir Venkatesh wrote.

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Craigslist was once used as a place for sex workers to advertisers until a number of state Attorney Generals pressured them to handover information of advertisers and eventually the online classified site dropped their Erotic Services listings.

With this study being published, one has to wonder when the same state AGs will be contacting Facebook and how CEO Mark Zuckerberg will address the situation. As can be seen by the example to the left there are a lot of listings. Though joiing the groups or liking the pages does not seem to be a smart move.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.