Bing Searches, Unique Visitors Rise

A week after being accused of stealing Google's results, Bing has received some good news: searches on Bing last month increased by 21 percent, according to Hitwise. Also, the search engine passed Wikipedia on Compete's list of the top 50 websites.


Google accounted for 67.95 percent of all U.S. searches in January, down from 69.67 percent in December 2010.

Bing, which also powers Yahoo's organic results, saw its share of searches jump from 10.6 percent to 12.81 percent for the same period. Bing-powered search made up 27.44 percent of all searches, up from 25.77 percent. Searches on Yahoo declined to 14.62 percent, down from 15.17 percent. The remaining 4.61 percent of U.S. searches were conducted on 70 other search engines Hitwise tracks.


Bing (81.54 percent) and Yahoo (81.38 percent) also had their highest success rate in January, while Google had a 65.58 percent success rate. Hitwise defines a successful search as one that results in a visit to a website.

Hitwise also noted that longer search queries (five to eight words) increased by 5 percent:


Meanwhile, on Compete's list of the top 50 websites for December 2010, Bing passed Wikipedia to take the sixth spot with 79.8 million unique visitors. Compete reported that Bing closed the year with a 105.36 percent increase in unique visitors -- the largest yearly growth among the top 50 sites.

With 149.9 million unique visitors, Google topped the list, followed by Yahoo (136.9 million uniques), Facebook (134 million uniques) in third, and YouTube (117.2 million uniques) in fourth.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.