PSAs No Longer Brought to You by Google AdSense

Public service ads (PSAs) are being retired in AdSense and will no longer be a backup ad option. Google is now trying to figure out new options.

If you're a website publisher and want to avoid having a blank space where a PSA used to appear, you can select and edit your ad unit on the "My Ads" page (for the old interface, edit ad settings by going to "My Account," and to to "Manage Ads").

Those who have chosen to show non-Google ads from another URL or a solid color won't be affected. PSAs in AdSense were shown on pages when a relevant paid ad was unavailable or the site hadn't yet been verified.

Google will continue supporting its non-profit partners with free advertising through Google Grants. Ads in the Google Grants program won't be affected.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.