AdWords Background Reverts Back to Yellow

Looks like Google is once again tinkering with their AdWords background colors. Have a look at the new background color:

yellow-adwords-debtadvice.png

Google introduced the pale yellow AdWords background in 2007, which was replaced last July by a light purple background:

purple-adwords-debtadvice.png

It's not yet clear if this is a permanent change or one of Google's tests to see if it results in higher click-through rates. Also seems like this could be another change meant to blur the lines between paid and organic results.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.