Google Outsourcing Spam Checking To You, Could Be Abused

Google announced today that they have added a new extension to their Chrome browser that allows you to block sites from their search results. And "the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results," their Official Blog reported.

The launch seems a little too quick to be a response to the recent New York Times article criticizing the positions of JC Penney written for the Sunday edition.

The extension blocks any results coming from that domain, Google notes. Given they may use it as part of their ranking algorithm, Google will no doubt be keeping a real close eye on it. This one could be open to abuse, as Google's Matt Cutts is no doubt already dreading.

chrome block.JPG

You can change it back by editing your blocked list. One has to wonder if people can say they blocked a site and get site owners pleading to change it back.

chrome block edit.JPG

The extension can be grabbed in the Google App store.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.