New Bing Toolbar Adds Facebook Connection, Limited To IE Browsers

Google may have had an edge in the search engine toolbar application, but the launch of Bing's new toolbar with its Facebook connection may be offering Google some serious competition, though limiting access to the Internet Explorer browser may hurt its adoption.

"Now, as you live more and more in the browser, actually pulling in all the disparate data sources that you have or want to use--your mail, or your Facebook status, and all these things across the Web--ends up actually making more sense," Bing Director Stefan Weitz told CNET.

"Though the Facebook features and other functions including maps, mail, translation, and rewards are somewhat useful, the Bing Bar is only available to users of Internet Explorer 7 or later running Windows 7, Vista, or XP, limiting its potential for adoption," Inside Facebook noted.

A walk-through of the toolbar can be found below.

<a href="http://video.msn.com/?mkt=en-us&from=sp&fg=shareObject&vid=1029d71f-192f-4d98-bba7-917e550090d8&src=FLCP:sharebar:embed" target="_new" title="New Bing Bar Available Today">Video: New Bing Bar Available Today</a>

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.