Google AdWords Opens Automated Rules For Ads To All Users

Late last year, Google launched a beta test of "Automated Rules" for Adwords - "that lets you save time by scheduling automatic changes to your account based on criteria that you specify," the Adwords Blog announced

"If you regularly log in to your account to pause or enable ads, adjust your bids, or perform other manual tasks, automated rules may be just the tool you need to manage your account more efficiently." There is a step-by-step guide to implement and get effective use of this new addition at Adwords Help Center.

Remember to check the rules once you have implemented to make sure they are doing what you expected.

For more on Automated Rules, check out "Automate Your AdWords Management with Automated Rules, Part 1" by Joseph Kerschbaum. Part 2 will be posted tomorrow morning so make sure to check it out.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.