According to Carlos Vassallo, CEO of LatinVision Media, "The Census of 2010 results will confirm the U.S. Hispanic Market is the most attractive one for advertisers and marketers with a purchasing power above one trillion dollars." He adds, "The exponential growth of the Hispanic Market as a segment is changing the rules forcing marketers to change their approach, strategy and tactics if they want to maintain their share in the business. The approach used 10 years ago is no longer relevant neither effective."
That's why SES New York will feature a "Focus Latino" track on Wednesday, March 23, 2011. Programmed by LatinVision Media Inc., the track will specifically address the U.S. Hispanic and Latin American markets.
The Focus Latino track will kick off with a keynote address by Mark Lopez, Head of U.S. Hispanic Audience at Google. That will be followed by four sessions featuring experts from many of the leading Latino-centric companies. These sessions include:
- Reaching Latinos through SEO
- Search and Social Marketing to Latinos Roundtable
- Analytics for the Latino Markets
- Improved Conversions with Website Optimization
Marketers who register for SES New York by March 4 can receive an early-bird discount of up to $400.
Marketers may also want to check out the All Access Passport, which includes access to all conference sessions, keynotes, the expo hall, training sessions and partnered events.