Google Analytics Adds SDK for iOS

The Google Analytics blog has announced the availability of the Google Analytics SDK for iOS devices. The iOS SDK joins the Android SDK announced last year.

Google analytics.JPG

What is an SDK?

SDK stands for Software Development Kit, which is a set of software tools or code snippets that allow you to include certain functionality into your own coding projects.

Why Do I Care?

By giving smartphone app developers an SDK, they can now include custom variables to track how the app is used. For example, if you have multiple versions of your app, you can capture which version the users was interacting with. You can determine if it was the paid version and capture exact version number and operating system version, too.

Just like Google Analytics on your Web pages, you can also track how people use the app, itself. For example, did they use a menu or do your users choose a long-press to perform the same task. You can even tell how they hold the device - portrait or landscape.

If your organization has a mobile app to complement your Web site, these SDKs are must-haves. Remember, mobile should not be looked at with a "because we have to" attitude. Mobile is its own category of interaction. The SDKs allow you to use your Google Analytics account to capture user data, make adjustments and repeat, the same as you would with Web visitors.

About the author

A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. Thom started his first Web consultancy, New York Web Works, in 1997 and never looked back. His current role as Director of Analytics at Acronym puts him on the forefront of analyzing websites of some of the biggest brands.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. A ghost author of over a dozen technical training manuals, Thom has written for several industry blogs. He is a regular speaker at ClickZ Live events and is also a veteran of TEDx.