YouTube Negotiating to Stream Live NBA, NHL Games

Last September, Google's YouTube property started streaming live broadcasts. Since that time, they have begun showing numerous YouTube.JPG live events including IPL Cricket matches, conversations with the President of the United States and even a 24-hour Conan O'Brien marathon event. This morning, Bloomberg reported Google is in talks with the National Basketball Association and National Hockey League to broadcast live games.

Other sources report that NHL officials deny talking about any live broadcasts on YouTube and that Google is only discussing streaming NBA games to Asian markets.

Both leagues have channels on YouTube. Regardless of what happens, Gautam Anand, Google's director of content partnerships for Asia Pacific said YouTube is in negotiations with "most pro sports leagues" and to expect to see "a lot more appealing sports content" on YouTube in the future.

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.