Is Google Reaching Out To Sites With Analytics To Replace AdSense Losses?

So I got an email from Google today asking me to sign my sites up for AdSense, the interesting thing is it came from AdSense but was addressed to me as a Google Analytics user.

Guess the algorithm change to remove content farms has left Google's income stream from AdSense falling a little short.

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The letter went on to show how adding AdSense to popular exit pages help one of their publisher's sites make more money.

"A great example of using Analytics and AdSense can be seen in how, on its network, has monetized its top exit pages. SavetzPublishing was looking for a way to optimize their ad placement, without having a negative impact on their core users. SavetzPublishing used Analytics to identify their top exit pages and AdSense to display ads on these pages. Kevin Savetz, the owner of SavetzPublishing and FreePrintable, quickly realized that this advertising did not have a negative impact on his site's core users. Instead, as he describes, these ads provide 'a means of monetizing traffic that would already be leaving. My users are still happy and getting relevant content.'"

So I guess they see who is not using AdSense and are now email spamming us to get more publishers to replace the ones lost in the change.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.