Customize Your Google News

Google News users are familiar with the color-coded categories on the left side bar. These categories include Top Stories, World, Business, Sports, etc. Now, Google News is giving you the ability to customize your categories based on a search query.

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In the example above, I searched for google pr campaign. Above the news results, is a new button, suggesting that I follow google pr campaign news. When you click the button, the new section is created and added to the side bar.

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Naturally, you need to be logged in with a Google account to use the service. However, more and more, it appears Google is ramping up for a completely social experience, if not an actual competing social network. Google News is now making suggestions with Web search (social circle) and News. With the new Google profiles, increased integration of social search results and new social navigation bar and subsequent photo testing, not to mention all its social media acquisitions, social is clearly a part of Google's strategy.

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.