Customize Your Google News

Google News users are familiar with the color-coded categories on the left side bar. These categories include Top Stories, World, Business, Sports, etc. Now, Google News is giving you the ability to customize your categories based on a search query.


In the example above, I searched for google pr campaign. Above the news results, is a new button, suggesting that I follow google pr campaign news. When you click the button, the new section is created and added to the side bar.


Naturally, you need to be logged in with a Google account to use the service. However, more and more, it appears Google is ramping up for a completely social experience, if not an actual competing social network. Google News is now making suggestions with Web search (social circle) and News. With the new Google profiles, increased integration of social search results and new social navigation bar and subsequent photo testing, not to mention all its social media acquisitions, social is clearly a part of Google's strategy.

About the author

A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. Thom started his first Web consultancy, New York Web Works, in 1997 and never looked back. His current role as Director of Analytics at Acronym puts him on the forefront of analyzing websites of some of the biggest brands.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. A ghost author of over a dozen technical training manuals, Thom has written for several industry blogs. He is a regular speaker at ClickZ Live events and is also a veteran of TEDx.