Google ITA Acquisition Will Not Leave Kayak Paddling Upstream

Kayak co-founder and Chief Technology Officer, Paul English said he welcomes Google in to the travel search space, but thinks his smaller company can be nimble and quicker to adapt to changes in the market and points out that Google does not have the best record when it comes to being successful with adding new services through acquisition. Kayak also has partnered with Bing to help them with travel search results.

Kayak is in the process of going public, so English was limited in what he could discuss about their company's possible IPO.

The company has recently struck a deal to help Bing with their travel listings. Krista Pappas, Bing's global travel industry director said "We're harnessing the industry leader [Kayak] as a partner that can manage the innovations in metasearch."

Pappas also credited Kayak with being the innovation leader in the travel space. "Teaming up with KAYAK, a leading innovator in travel search, allows us to provide a more comprehensive travel search experience. In the coming weeks KAYAK will provide flight search results in the U.S. from multiple cities, airports and airlines, giving customers access to a larger set of flight itineraries as they work to plan and book travel on Bing," she stated on the Bing blog.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.