Nearly Half Of Financial Times Visitors Using Mobile Devices To Connect

The growth of using mobile devices to connect to the internet has been exponential and the recent announcement by the Financial Times that nearly 50% of the traffic arrives through them should have marketers readying their sites to meet this change.

"According to Robert Grimshaw, Managing Director of the the FT.com, approximately forty-five percent of digital news is now consumed via mobile devices.... Coupled with the growth in consumption, has been the interest in advertisers around advertising on the mobile platforms, which was nearly non-existant just one year ago", he said in an interview with Beet.TV

Though mobile access to the web is something everyone is aware of, so few sites have developed a mobile version of their site. As more numbers like FT's are announced site owners will need to address this, slow loading sites and ones who do not show well on smaller screens may lose any benefit of a good ranking.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.