New adCenter Quality Score

Microsoft is readying a new adCenter quality score for Bing/Yahoo campaigns, the adCenter Blog announced.

adcenter-quality-score.png

Microsoft offered these details:

  • Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased.

  • Scores are designed to represent how competitive your keyword is within the marketplace, with three sub-scores for keyword relevance (poor, no problem, good), landing page relevance (poor, no problem), and landing page user experience (poor, no problem).

  • Actionable guidance will be provided to optimize and improve your quality score.

  • Scores will be visible and exportable from the adCenter Web UI, and accessible through adCenter Reporting and Reporting APIs.

Scores won't directly influence how your ads will rank, and will be generated using historical performance data, Microsoft noted.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.