Houdini Does Not Escape Google Doodle On 137th Birthday

In honor of Harry Houdini's 137th birthday Google has given the famed illusionist a Google Doodle. The special logo was displayed just hours before Houdini's last living assistant passed away at the age of 103, the Associated Press reported.

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Houdini was born March 24, 1874 and died October 31, 1926. The Hungarian born American was a famed escapologist and magician whose name is synonymous with the world of the occult and magic. He also combined his escapes with local businesses, "these challenges were prearranged with local merchants in what is certainly one of the first uses of mass tie-in marketing."

Contrary to popular myth, Houdini did not die during one of his stunts, he died from complications from a ruptured appendix.

Dorothy Young worked for "Houdini's company as a teenager after attending an open casting call during a family trip to New York. During her year with Houdini's stage show in the mid-1920s, she played the role of "Radio Girl of 1950," emerging from a large mock-up of a radio and performing a dance routine," AP reported. Young died yesterday, the last living link to this historical performer.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.