comScore, Nielsen Battling Over Online Measurement Patents

The two leading online measurement companies are in court fighting over patent infringements, the Wall Street Journal reported.

"ComScore filed a counter suit against Nielsen Holdings and its Netratings division in a United States District Court alleging infringement of patent rights, comScore revealed in a regulatory filing on Tuesday. Nielsen is claiming that comScore violated its patent rights and filed a lawsuit on March 16 in a U.S. District Court.."

Both companies provide the numbers for online traffic that many use to determine success and growth numbers. The search engine market share, the time people spend at given websites and market share of online traffic for numerous industries are some of the important numbers both provide.

These numbers are used by investment analyists as well as those in the industries themselves to make future action decisions. "Their findings, considered the currency of Internet advertising, are used to set ad rates based on the number of people visiting a website," the Wall Street Journal noted.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.