Google Teams with British Retail Consortium on E-Commerce Web Traffic Report

E-commerce traffic, trends, and multi-channel measurability are the focus of a new alliance between Google and the British Retail Consortium.

Announced Thursday by John Gillan, Senior Industry Retail Head, Google, at the BRC's Multi-Channel Retail Conference, the BRC - Google Online Retail Monitor (ORM) will measure:

  • Unique visitors to retail websites: Changes and trends, comparing online-only retailers vs. brick-and-mortar stores that also have websites.
  • Geographic activity.
  • Smartphone traffic.
  • Most popular retail search terms.

The first ORM publication is due in mid-April in the UK, to accompany the monthly BRC - KPMG Retail Sales Monitor report.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.