Google Group Messaging App's Personal Disco Rooms Too Little?

The launch of Disco - Google Slide's group messaging app for smartphones seems like another social tool from the company denying its importance. Not that this one rocks the space and have people running to install.

"Called Disco, the minimalistic app offers group text messaging like Facebook's Beluga, GroupMe and several others.... Users create a single number that everyone in their group can message to reach all other members of that group," eWeek noted..

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The product allows users to create personal groups of up to 25 members who can communicate amongst themselves to plan or discuss anything. The size is definitely limiting - it could have been so much more with even double the number in a group. School classes could have made use of it to share information. For intimate groups it functions like any other similar platform. The " tips & tricks of Disco Chatting awesomeness," as the site calls their FAQ page offers no surprises,

Disco links to Facebook to further its spread of launch, but also can gather information from your Facebook account - perhaps that is a reason for its launch. Google has few feeds in to Facebookj.

Until its adds more bells and whistles I see no driving reason to use it.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.