Bing Tests New Homepage Layout

Bing's homepage may be getting a new look — and the new layout is a bit reminiscent of Google's current homepage.

Rather than having the vertical links to Images, Videos, etc. at left on top of their background picture, in this test Bing has moved those links to the top of the screen and arranged them horizontally (but thankfully doesn't follow Google's lead with a "More" pulldown).

"We're always experimenting with new user experiences. These shots looks like 'flights' that we run with small percentages of users to gauge how successful/unsuccessful our ideas are," said Bing Director Stefan Weitz.

Here are the images (via Microsoft News). Click on any image for a larger version. First, the new layout:

binghomepage-test.png

The current Google design for comparative purposes:

google-current.png

And here's the current Bing design for the majority of users (and what I see on Bing):

binghomepage-current.png

Bing is also testing a new header on search results:

bingsearch-test.png

And here's what I currently see for the same image search:

bing-images-search-mj.png

What do you think about these alternative Bing layouts? Better? Worse? Too much like Google? Let us know in the comments.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.