Think With Google: Hey Everyone Gets Rich With AdWords

Yesterday's post on Google's Inside AdWords blog gave a heavy pitch for offline sales from the impact of AdWords - the short video seems more like a 'get rich quick' infomercial than an informed case study.

The information is impelling but without further access to the numbers any of the results could be insignificant or circumstantial. And merely repeating potential returns of $10 for every AdWords dollar spent is sensational at best, misleading at worst.

I want to think Google, but haven't drank the Kool-Aid yet.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.