Larry Page Gambling on Social With All Google Employee Bonuses?

If Google's social ambitions fail, Google employees will have smaller bonuses this year. CEO Larry Page reportedly sent out an internal memo Friday to all employees informing them that 25 percent of their bonus will be tied to the success or failure of Google's social products -- even if they aren't directly involved on Google's social products, Business Insider reports.

The memo, "2011 Bonus Multiplier" even sounds like a slot machine you might find in a Las Vegas casino. However, Page won't be gambling with his own billions, so you've got to wonder how employees are reacting to this news.

Page's motivation is clear. He wants everyone to get behind the effort -- even going so far as to tell employees: "When we release products, try them and encourage your family and friends to do the same."

But with a track record that includes such social failures as Orkut, Buzz, and Wave, can Google hit the social jackpot, or will it result in several angry ex-Googlers for the holidays?

UPDATE: Business Insider posted a copy of the memo:

google-social-bonus-multiplier.jpg

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.