Google News Layout Testing A More Social Layout

A new look for Google News is appearing in the wild. The new layout still uses three columns for categories, top stories and recent news. Departing from the traditional blue 'news-only' links, the new design includes video news and related opinion and news stories in the main results. Historically, Google has presented green links for alternate news agency stories and a link for all sources.

In the newly spotted layout the "all sources" link only appears beneath the top-most story. In-line with the link are icons for sharing. In line with the phased rollout of their social strategy, Google's new +1 button is still missing, but there are icons for Google Reader, Buzz, Twitter and Facebook.

newGoogleNews.PNG
The newly-spotted Google News Layout

old_google_news.png
Comparison of the current Google News layout

Google randomly picks users to test new layouts and this is just the latest of recent Google News test layouts.

Despite denying their social ambitions, Google is certainly sending mixed signals on how they feel about social. The above-the-fold prevalence of social icons in this new layout emphasizes the continuing debate.

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.