Bing, Ask Buying Ads On Google Doodle News Search Results

The popularity of Google Doodles has not been overlooked by Bing and Ask, both engines are buying low costing paid search traffic for Yuri Gagarin figuring the people who click thru may stay and use Bing News or Ask.com.

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The arbitrage brings back memories of when search sites would actively buy traffic from other small and less expensive engines and directories to resell for much higher numbers. Now it appears that Bing and Ask are making a smart play for a term that will not cost too much, but for the day will have a lot of traffic from users that want more information on Yuri Gargarin.

Will Bing continue to grab more Doodle traffic? Will Google block their access?

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.