The popularity of Google Doodles has not been overlooked by Bing and Ask, both engines are buying low costing paid search traffic for Yuri Gagarin figuring the people who click thru may stay and use Bing News or Ask.com.
The arbitrage brings back memories of when search sites would actively buy traffic from other small and less expensive engines and directories to resell for much higher numbers. Now it appears that Bing and Ask are making a smart play for a term that will not cost too much, but for the day will have a lot of traffic from users that want more information on Yuri Gargarin.
Will Bing continue to grab more Doodle traffic? Will Google block their access?