Bing Rewards Integrated Directly Into Bing Search

Bing has announced expanded options for earning credits from its Bing Rewards Program. Bing Rewards is now integrated directly into Bing Web search. This opens it up to people using the latest versions of the Firefox, Chrome, and Safari browsers.

Previously, the only way to receive credits was by using the Bing Bar, a toolbar only available for Internet Explorer. Existing members who were using IE with the Bing bar may still choose that option, or simply sign into Bing when surfing.

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Launched last September, Bing Rewards is a program that earns you credits toward free rewards like XBox Live points, MP3 downloads and more. It is a quintessential loyalty program for Bing users.

Similar to the site preview boxes, offer notifications will display to members who are logged in to Bing. These notifications will show ways of earning credits. Credits can be earned by searching particular terms or investigating new features in Bing.

Bing has also expanded the rewards available in their redemption center, adding gift cards to popular retailers and service both online and off. These include Amazon, Starbucks, Crate & Barrel, FarmVille to name a few. Microsoft will even be offering a sweepstakes for a trip to Hawaii.

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.