Google Launches "News for You" - Personalized News Based on Recommendations

For the past few months, Google has been testing new news layouts in the wild. Today, they announced those tests are now official.

If you're signed into your Google account, you'll now see "News for You" under the three "Top Stories" area. The stories in the News for You area are personalized and recommended based upon your Web search history.

There are also options for viewing these articles in various formats. The screens below show standard list view, which lists one story per topic. Or, you can view each topic in groups, either list-style or in columns (also illustrated below).

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List view of Google News for You
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2-Column view of Google News for You

There's also a new side bar box, offering recommended "sections." These recommended sections can be added to your left-column category list with one, simple click.

Google News for You, Recommended Sections

As usual, you can remove Google's customized features. To do this, Google suggests not logging into your Google account when visiting Google News, deleting your web history (though, this may take some time before updating), or click on the "Standard U.S. Edition" link at the bottom of Google News. To switch back, log back in and click on "Personalized U.S. Edition."

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.