Groupon Counters Google Offers By Hiring Exec. Who Worked On Their Local Offerings

While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that turned down a $6 billion offer - Groupon reached out and hired Margo Georgiadis, the VP of Global Sales Operations at Google, as their new COO.

Groupon reported Georgiadis "drove sales operations across regions and channels and the global technology teams that commercialize Google's products such as AdWords, AdSense and display among advertisers and publishers. She also led the local and commerce businesses, working to extend services like Checkout, Google Places and product search. Georgiadis previously served as EVP of Card Products and CMO of Discover Financial Services and was a partner at McKinsey and Company. She is currently a board member of The Jones Group and holds an MBA from Harvard Business School."

Georgiadis will oversee the company's global sales, marketing, and operations, Groupon noted.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.