Google Testing New Placements for URLs in SERPs?

Google.co.uk appears to be testing out new placement locations for URLs on their search engine results pages.

car-insurance-serps.jpg

As the PPC Blog spotted, the website addresses have been moved directly under the page titles. Normally, the URLs are located underneath the website description.

So far it has only been spotted temporarily on Google.co.uk, and Google is known for running multiple tests and layouts at any time on its various properties around the world -- some of which are never seen again, but many of which eventually become incorporated in some way. There has been no official word from Google on whether this new SERP layout will become permanent or be fully rolled out.

What do you think of this layout?

About the author

Minnesota-spawned Brent Rangen is on the top of his game. 2010 Small Biz Discovery Contest Winner (Bruce Clay, Inc.), SEW News Author, and highly desirable internet marketing trainer. In his spare time, Brent enjoys cow tipping, table tennis, and squeaky cheese from Wisconsin.

Brent is also a partner at LinkOrbit and owner of the Optimize Guyz, a SEO and Custom WordPress Design Agency out of Central Minnesota.