Bing Shopping Redesign Offers New Shopping Experience

If you're noticing something different on Bing Shopping, you're right. With continued emphasis on providing users with tools to make more informed decisions, the Bing Team calls their update a "brand new experience" to help users shop. The new landing page for Bing Shopping combines various content to help lessen search time and improve the shopping experience.

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The page now shows lists of what people look for most, current trends, gift ideas and articles for trending topics. There are lists by categories, brands and popular products. There's even an area where you can connect with your Facebook account to see friends' birthdays, so you know who you have to buy for, in case you forgot.

The search results pages have also changed. Images appear in a grid or a list. Each product has a pop-up that gives brief product info and reviews based on star graphs. Clicking a product takes you to more detail, and to help comparison shop, a scrolling bar of other products from the search list is conveniently located atop the page.

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Adding products to your shopping list to compare or share.

With products selected for your "shopping list," you can add products to a comparison page or select to share on Facebook to do your own crowd sourcing to see which of your friends think of an item you're considering purchasing. You can also do a side by side
comparison of products.

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Bing continues their theme of "decision making" across all their platforms. The additions to shopping is yet another step along that path.

What do you think of the new Bing shopping? Let us know!

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.