Highlights from the SEW Blog: February 11-15, 2008

We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

  • Google to Test Video Ads on SERPs
    Marissa Mayer, Google's VP of search products and user experience, said that just as video ads are not effective on pages of text-based search results, text ads are not effective on search results with more multimedia elements, like Google's universal search results.
  • SEW Experts: Google AdWords Targeting: Expect More, Pay Less
    Google AdWords placement-targeted campaigns on the content network can be a useful tool, if you can find the sites that support it.

Linking Issues & Social Media

Analytics & ROI

Local & Mobile Search

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.