Search Engine Forums Spotlight

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

In-House SEM Ineffective? Give Me a Break
Search Engine Watch Forums
"I just read an article that explains why it is ineffective to build SEM in-house. It forgot some important benefits of internal SEM."

Realistic Expectations?
Cre8asite Forums
"Is it realistic for a client to expect a top 5 ranking at both Google and Yahoo at the same time?"

Questions on PPC Copywriting
High Rankings Forum
"What questions/struggles (if any) do you have regarding writing PPC ads?"

What are the Different Ways of Doing Link Building for Your Website?
Webmaster World
"Anybody out there who can share some ideas about legal link building?"

Mentioning the Price in an Ad
Search Engine Watch Forums
"I read that putting the price in the PPC ad was actually not a good idea as it can prevent potentially good clients from clicking on the ad. But aren't there some cases where putting the price in the ad actually is a good idea - if the search volumes are high enough?"

5 Reasons DMOZ Is Irrelevant
Small Business Ideas Forum
"Its worthless. So, if we're going to wipe DMOZ off the slate, let me ask you what free directory is worthwhile?"

My Thoughts on What's Important to Google
High Rankings Forum
"Here are the most important top 5 factors when comes to ranking in Google."

Ranking for a Phrase, but not a Keyword in that Phrase
Search Engine Watch Forums
"Anyone have experience getting a site to rank for 'acme defects' while at the same time preventing it from showing up for searches on 'acme?'"

Yahoo Reports "Major" Crawl Improvements
Webmaster World
"It looks like their crawler update has helped out with our indexing issue."

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.